Disruptive

branding

communication

intelligence

AI-Powered Intelligence for the Regenerative Food Revolution

We turn regenerative commitments into competitive advantage for F&B brands ready to lead the $31.6B regenerative market.

The future of food demands a new kind of intelligence: real-time conscious consumer insights that drive commercial action.

The Gap is Widening

87% of consumers demand sustainable products

15% of F&B brands are on track to deliver

7% of consumers understand a product's environmental impact

The problem isn’t commitment. It’s intelligence.

Sustainability commitments aren’t converting into commercial advantage. ESG reports don’t predict what conscious consumers will choose next week. Impact metrics don’t translate into the language investors, buyers and consumers actually care about.

Meanwhile, regenerative pioneers are capturing the market share you thought was yours.

DEFY closes the gap.

We deliver AI-powered regenerative intelligence that monitors conscious consumer behaviour in real-time, then transforms it into innovation strategies and impact communications that drive commercial growth.

You move faster. Spend less. Lead the market.

The Regenerative Market is Moving

Speed matters. Intelligence wins.

We

Challenger thinking.
Regenerative intelligence.

Create

£165.7m secured.
Markets entered.

Change

Fem-impacteer model.
System change.

Image credit: B Lab UK

Awards prove the model works

Recognition isn’t the goal. We deliver commercial outcomes. But when industry validates our regenerative intelligence approach, it confirms what our clients already know: our methodology converts.