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Change begins with those that defy
We didn’t start DEFY Brands to fit in, we started to rewrite the rules. Since 2021, we’ve been disrupting expectations and harnessing creativity to drive real, measurable change for people and the planet.
As a Social Enterprise (company limited by shares), we hold ourselves accountable, not just to shareholders, but to every stakeholder we impact.
Image credit: Social Enterprise UK
(a) help businesses such as SMEs, NFPOs, start-ups, social enterprises and others to create brands with purpose, addressing the issues that matter to conscious consumers. We aim to encourage our clients to build brands guided by the UN’s SDGs as a benchmark, to deliver environmental, economic and governance that creates positive change,
(b) enable clients we work with to genuinely tackle the challenges around social inequality and environmental impact, to build an equitable and sustainable society,
(c) create a platform through the work of the company that raises awareness around environmental and societal challenges and the impact it’s having on society to enable better ways to act responsibly and design for good,
(d) reinvest the profits we allocate to responsible organisations who are focused on sustainability and social empowerment, ensuring our planet and future generations thrive,
(e) promote the success of the company for the benefit of its members as a whole, and
(f) enable the company, through its business and operations, to have a material positive impact on society and the environment, taken as a whole.
OUR VALUES. WHERE PURPOSE MEETS ACTION:
01
DISRUPT WITH PURPOSE
We don’t follow trends. We set them. Change happens when bold ideas meet fearless execution, so we challenge the norm, rethink industries, and create solutions that force progress forward.
02
CONSCIOUS CAPITAL. REAL IMPACT
Profit is meaningless without purpose. We prove that financial success and ethical responsibility can (and must) coexist. Every decision we make drives measurable impact, proving that conscious capitalism isn’t just the future, it’s the only way forward.
03
AMPLIFY THE UNHEARD
Innovation thrives on diverse perspectives. We elevate the voices and businesses often overlooked because the future isn’t built by the loudest, it’s built by those daring enough to think differently.
In August 2023, we became B Corp Certified.
A milestone that validates what we’ve always stood for, using business as a force for good.
99.8
99.8 DEFY Brands overall B impact score
80 qualifies for B Corp Certification
50.9 median score for ordinary businesses
Based on the B Impact assessment, DEFY Brands earned an overall score of 99.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
Score
27.4/50
Sector average: 22.2
Elevating their lives and well-being as a top priority
Score
24.1/50
Sector average: 14.7
Giving back and contributing positively is non-negotiable
Score
19.7/25
Sector average: 8.5
All stakeholders have a voice in shaping our company’s path
Score
15.8/35
Sector average: 12.3
Strive to impact their lives positively every single day
Score
12.6/20
Sector average: 4.3
Devoted to sustainable practices that protect our planet
WE DON’T JUST TALK CHANGE. WE PROVE IT
We’re all in for the UN’s Sustainable Development Goals (SDGs), not just as a statement, but as a strategy.
Every decision we make is designed to push boundaries, challenge society, and protect the planet, propelling us closer to realising our 6 goals.
We build alliances with brands, individuals, and enterprises who share our vision, because real change happens together.
As a responsible business, we invest our resources, profits, and time in the social values that fuel responsible growth within the creative services industry.
We take design accountability
Supporting the creative industry in achieving net-zero carbon emissions by 2030
Policy leadership
Ensuring our solutions align with and influence UK & EU policies
Sustainable & inclusive growth
Addressing our own ESG impact and setting new standards
Volunteering billable time
Using our expertise to tackling social & environmental issues
Revenue investment
Funding social & sustainable empowerment initiatives that drive real change
A catalyst for social impact
We believe the best ideas aren’t sitting in boardrooms, they’re in the minds of underrepresented innovators waiting for their shot.
That’s why we’re building a grassroots social change project that will provide aspiring female change-makers with the resources, mentorship, and networks they need to bring world-changing ideas to life.
This isn’t about ‘giving back’ – it’s about breaking barriers and proving that impact should never be a privilege.
Watch this space, we’re not just talking about an inclusive future. We’re making it happen.
- © DEFY Brands 2021-25