Change happens when great brands inspire action, empower communities, and shape a brighter future
Our journey started in 2021, setting out to defy expectations by creating a business that genuinely ‘does better’ by harnessing the power of creativity to transform the lives of all our stakeholders.
As a Social Enterprise with a legal entity (Company Limited by Shares), we are dedicated to serving a broader range of stakeholders.
Image credit: Social Enterprise UK
(a) help businesses such as SMEs, NFPOs, start-ups, social enterprises and others to create brands with purpose, addressing the issues that matter to conscious consumers. We aim to encourage our clients to build brands guided by the UN’s SDGs as a benchmark, to deliver environmental, economic and governance that creates positive change,
(b) enable clients we work with to genuinely tackle the challenges around social inequality and environmental impact, to build an equitable and sustainable society,
(c) create a platform through the work of the company that raises awareness around environmental and societal challenges and the impact it’s having on society to enable better ways to act responsibly and design for good,
(d) reinvest the profits we allocate to responsible organisations who are focused on sustainability and social empowerment, ensuring our planet and future generations thrive,
(e) promote the success of the company for the benefit of its members as a whole, and
(f) enable the company, through its business and operations, to have a material positive impact on society and the environment, taken as a whole.
Ensuring every step and decision we make firmly aligns with our founding principles and values:
01
Future-forward
We believe in innovating for the future and advancing humanity in everything we do. Achieving big goals requires unconventional thinking, which is why we employ divergent strategies that ignite action.
02
People and the planet
We have immense respect for our planet and the people who inhabit it. Our mission is to make a positive impact on our environment while championing all of humanity. Ethics, transparency, and good old-fashioned kindness have always been our defining characteristics.
03
Shaped by shared values
Shaping how your audience authentically identify & compellingly experience your brand, we’ll create memorable visual & verbal brand assets.
In August 2023, we achieved our B Corp certification, recognising our commitment to using business as a force for good.
This long and rigorous process validated every facet of our business and our dedication to creating change. This is a major milestone in our journey, signifying we have taken a hard look at our policies and standards.
99.8
99.8 DEFY Brands overall B impact score
80 qualifies for B Corp Certification
50.9 median score for ordinary businesses
Based on the B Impact assessment, DEFY Brands earned an overall score of 99.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
Score
27.4/50
Sector average: 22.2
Elevating their lives and well-being as a top priority
Score
24.1/50
Sector average: 14.7
Giving back and contributing positively is non-negotiable
Score
19.7/25
Sector average: 8.5
All stakeholders have a voice in shaping our company’s path
Score
15.8/35
Sector average: 12.3
Strive to impact their lives positively every single day
Score
12.6/20
Sector average: 4.3
Devoted to sustainable practices that protect our planet
Get in touch to learn more about our policies
We're all in for the UN's SDGs, making moves today to secure a thriving future for generations to come.
Pushing boundaries in society and safeguarding the environment lie at the core of our business, steering every decision we make and anchoring every move we take to our core values.
Raising awareness and cultivating partnerships with kindred spirits among brands, individuals, and enterprises propel us closer to our aspirations to drive change realising our 6 goals.
As a responsible business, we invest our resources, profits, and time in the social values that fuel responsible growth within the creative services industry.
We take design accountability
Supporting our industry to achieve net-zero carbon emissions by 2030
Comply with UK & EU policy change
Design solutions that benefit the broader society
Building an inclusive and Sustainable economy
Addressing our own ESG impact
Volunteer billable time
Tackling social & environmental issues
Revenue contributions
Towards social and Sustainable empowerment making a difference
Catalyst for social impact
We believe innovation knows no boundaries, and young individuals from underrepresented communities possess some of the brightest ideas that can address some of the world's most pressing challenges.
Currently, we are in the infancy of working on a social change grassroots project, aiming to provide aspiring change-makers with support and access to networks they need to bring their ideas to the world stage.
We are excited about the transformative potential of our social change program and its ability to empower individuals from underrepresented backgrounds to make a lasting difference in their communities and beyond.
Watch this space as we demonstrate that our commitment to fostering a more equitable and inclusive world remains unwavering. You can follow our progress on our LinkedIn page.
Join our journey
If you’ve made it this far, clearly you are intrigued by our impact and the change we are creating. Every day is an opportunity to disrupt, so why not come and join our journey?
- © DEFY Brands 2021-24