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Create brands that mean so
much more
We don’t just create brands, we bring them to life in ways that make a lasting difference.
At DEFY, we partner with visionary brands to transform insights into actionable strategies, driving sustainable growth and measurable social and environmental impact.
Combining AI-powered intelligence with human-centred storytelling, we help brands innovate and lead with purpose, creating lasting change that resonates with today’s conscious consumer.
Together, we’ll build brands that exceed expectations and leave a legacy of positive impact on business, industry, and the planet.
WE ARE NOT JUST A BRANDING AGENCY. WE ARE YOUR IMPACT PARTNER.
Redefine Meat
AI Foodtech
Brand Strategy // Naming // Portfolio Architecture // Visual Identity // Verbal Identity // Packaging // Guidelines
DISRUPTING THE MEAT INDUSTRY WITH PLANT-BASED INNOVATION
For Redefine Meat, we developed a strategic brand and comms approach that resonated with meat-eaters by emphasising sensory experiences rather than traditional plant-based messaging. Leveraging AI-driven insights and ethnographic research, we developed a portfolio that redefines whole-cut meat alternatives – reshaping consumer perceptions.
ACHIEVEMENT: A disruptive brand that secured $135m in series B investment – the highest amount raised by any alt brand in a single round.
Calysta
BIOtech
Brand Discovery // Brand Strategy // Naming
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PIONEERING SUSTAINABLE PROTEIN SOLUTIONS
DEFY helped Calysta strengthen its global positioning as the leader in sustainable protein, expanding its reach from human food into pet and aquaculture markets. Through AI-powered competitive analysis and consumer insights, we created a unified brand narrative that reinforced Calysta’s pioneering role in microbial protein innovation.
ACHIEVEMENT: A clear vision for scalability and market differentiation, securing $39m in series D funding to accelerate the global expansion of FeedKind®.
Aliet Green
Agri Tech
Brand Strategy // Brand Comms // Visual Identity // Verbal Identity // Marketing // Marcomms
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Empowering Regenerative Agriculture for Global Impact
We elevated Aliet Green’s mission to global prominence by transforming its positioning from a local enterprise to a leader in regenerative agriculture. Through AI driven insights, trend forecasting, and stakeholder research we repositioned Aliet Green as a premium, future-focused brand in the sustainable food industry.
ACHIEVEMENT: Developed an impact-driven brand that secured government investment and trade partnerships from the U.K., Netherlands, and Canada.
BEEWISE
CLIMATE TECH (AI/ML/IOT)
COMMS STRATEGY // BRAND IDENTITY // VISUAL IDENTITY
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Reimagining ESG Reporting for Investor Engagement
We partnered with Beewise to transform how it communicates sustainability impact through a dynamic SASB report. By integrating human-centric storytelling with data-driven insights, we balanced financial materiality with environmental and social impact, enhancing investor trust and positioning Beewise as an industry leader.
ACHIEVEMENT: Driving stakeholder investment, securing new conversations and partnerships across the food community.
City of London Corporation
Government Organisation
Brand Strategy // Visual Identity // Brand ASSETS // Marketing
DRIVING RESPONSIBLE BUSINESS THROUGH IMPACTFUL COMMUNICATIONS
The City sought to embed responsible procurement across the Square Mile but needed a compelling way to engage diverse stakeholders. We developed a clear, accessible framework that transformed complex policies into an intuitive digital experience. By crafting a distinct visual identity rooted in The City’s heritage and designing an interactive, user-friendly guideline, we ensured seamless navigation for businesses and policymakers alike.
ACHIEVEMENT: The City’s first interactive procurement guideline, setting a new standard for accessible policy communication.
City of London Corporation
Government Organisation
COMMS Strategy // CONTENT CREATION // Visual Identity // SOCIAL MEDIA ASSETS
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SHOWCASING IMPACT: THE CITY OF LONDON’S FIRST RESPONSIBLE PROCUREMENT REPORT
To drive real change, The City needed more than just a strategy, it needed to showcase the tangible impact of its Responsible Procurement commitments. We developed The City’s inaugural Responsible Procurement Impact Report, transforming data and achievements into a compelling narrative that celebrated contributions to social and environmental progress. By translating complex procurement data into accessible insights, we highlighted how The City is realising its commitments.
ACHIEVEMENT: An inaugural report reinforcing The City’s leadership in ethical procurement and supplier impact.
- © DEFY Brands 2021-25